Views: 9 Author: Site Editor Publish Time: 2022-06-23 Origin: Site
A robust e-commerce brand involves many things: A great product, memorable marketing, and a compelling brand.
But one aspect that is often overlooked is the packaging. Your packaging is the first thing your customers see after buying your product, so it's essential to make an excellent first impression. If you want to enhance your packaging design but are struggling to find inspiration, then it's worth seeking expert advice from a packaging design professional.
Below, Dongcai custom packaging box manufacturers share 5 beautifully packaged e-commerce brands you can start learning from today.
Subscription boxes are a popular niche with various businesses jumping on board. From shaving products to pet snacks, customers can get almost anything they want in a significant monthly package.
Birchbox is one such business that has identified its niche.
It specializes in beauty and makeup, offering a personalized selection of cosmetics tailored to customer tastes. But what sets Birchbox apart from its competitors is its unique packaging.
Each box of goodies is covered in gorgeous designs, ranging from floral patterns to Aztec prints.
Each month, the brand offers a specific theme for their designs that helps tie them together and makes each box's arrival an exciting experience.
As if that wasn't enough, each box is unique to your order - you won't find any duplicates anywhere.
The suitable packaging makes the impression before your customers even open the box. It's integral to the unboxing experience, especially for subscription boxes. Go for beautiful packaging whenever possible - it's about making the experience memorable for your customers. And it's not just about looking good, either.
Attractive packaging can spread the word and encourage your customers to express their love for your brand on social media.
Seventh Generation is an online cleaning product brand with a unique competitive advantage. It makes waves in the industry by offering 100% ethical and sustainable soaps, detergents, and other cleaning products.
Seventh Generation's products are entirely free of toxic chemicals, helping protect the environment while keeping us safe when we clean - a win-win!
But Seventh Generation's eco-commitment isn't limited to its products. Even its packaging is good for the planet.
The brand uses fully recycled, plant-based materials in its packaging, avoiding adding unnecessary chemicals.
On top of that, Seventh Generation's packaging is also completely biodegradable or recyclable, and you have some packaging to talk about and walk-in. Yes!
We live in the age of climate change, and every brand is responsible for doing its part for the planet.
Packaging creates a lot of waste, but with so many eco-friendly options available today, it's easy for your brand to do just that.
Remember to go beyond your actual packaging.
Ink has a significant impact on the planet, but there are plenty of organic inks available - you can even buy algae ink!
Joolz specializes in strollers and accessories that are far from the generic products commonly found on the market. Its strollers are high quality and versatile, offering storage and all-terrain transport. It can even convert to a high chair!
Like Seventh Generation, Joolz is eco-conscious and sustainability-focused. But it's packaged with a slightly different strategy, allowing customers to create something valuable from it.
All of Joolz's packaging can be unwrapped and turned into an interactive toy. You can create animals, a puppet theater, a hot air balloon, or even a real birdhouse with a bit of cardboard origami. It brings back to life what would otherwise be junk, but it's also a great project for parents to do with their kids.
If you tired of your cardboard snail? No problem - toss it in the recycling bin.
Joolz gives new meaning to sustainable packaging - and we love it.
Making your packaging recyclable is a good idea - it's good for the planet and your brand image. Let your customers have a little fun with your packaging and take its value to a new level.
While not all brands have the technical skills to make cardboard origami, you can add that playfulness to your packaging.
Packaging that you can color or turn into a playhouse with a few cutouts is achievable and will bring a smile to your customer's face.
Happy Socks sells colorful, patterned socks that, while they do look good, are not unique. Sure, they're lively and eye-catching, but socks are an increasingly popular fashion item, and many brands now offer a variety of styles.
But what makes Happy Socks different is (you guessed it) the packaging.
The packaging is often brightly colored and features unique designs, such as this multi-colored camouflage print.
In addition to injecting a little life into otherwise bland packaging, Happy Socks also diversifies its packaging. Some are cardboard boxes like the example above, while others are delicate paper structures. But Happy Socks doesn't prioritize aesthetics over function.
The shape and size of the boxes make them perfect for storage - some even have a clear window to display the socks in the drawer. It's the perfect combination of aesthetics and function. As a bonus, customers are reminded of the brand every time they pick up their socks, increasing the chances of repeat business.
When it comes to sock packaging, Happy Socks is undoubtedly a winner.
In an era where unnecessary waste is a growing concern, functional packaging is almost necessary. While Joolz opted for more entertaining packaging, Happy Socks shows that even the most basic functionality has merits.
Look at your packaging and consider how to reuse it in your customers' homes. In addition to storage, you might consider using biodegradable packaging in your compost bin. Or, you could even use fabric packaging with a second life as gift wrap - the ideas are almost limitless.
John's Crazy Socks
John's Crazy Socks is an actual self-reliance business. Created using the accessible Shopify store builder and launched by father and son duo Mark and John Cronin, it sells a line of cute, quirky, and crazy socks that, as promised, will put a smile on everyone's face.
While John's socks are undoubtedly unique, that's not what makes John's crazy socks so unique and its place on this list. Technically, it's not even the packaging that got them here. It's what's inside the package earns John's Crazy Socks their accolades. Each package comes with a handwritten note from John thanking the customer for their purchase.
As if that wasn't enough, John and Mark also threw in a bag of candy. John's Crazy Socks customers love it and often share snapshots of their packages on social media - so it's great for the brand, too.
You may not have the time or resources to place a handwritten note in every package. But that doesn't mean you can't get the same customer love with your product (although it's undeniable).
Choose a few packages at random each month and write a thank you note in each one. This shows them you care about your community and enhances your brand image. Enhance this by selecting active customers on social media to increase their chances of re-shared thank you note - a quick tip, but one that will increase the level of interaction with your customers.
Your packaging is an integral part of your brand. It tells an in-depth story of what you look like as a business. If you have interested in improving your packaging design, contact us, East Color provides a one-stop packaging solution. We are a professional custom packaging manufacturer. We can help you design and production.