Packaging is usually the first thing customers see - whether they buy online or offline.Imagine you go to the grocery store to buy cereal. There's a whole aisle of similar-looking cereals. How do you make your choice - by reading the description of each product or just choosing the one that catches Read More

A robust e-commerce brand involves many things: A great product, memorable marketing, and a compelling brand. But one aspect that is often overlooked is the packaging. Your packaging is the first thing your customers see after buying your product, so it's essential to make an excellent Read More

As your business grows, so should your packaging strategy. Especially in this era of booming e-commerce, the slightest relaxation of your brand could see it overtaken or even replaced by others.When upgrading your packaging design, there are some key factors you need to consider when choosing the be Read More

In this era of competitive e-commerce, influential clients are paying more attention to packaging and quality. Because today's customer's first impression is essential, they will be attracted by what they see before opening the package. In this case, how you package it will tell you a lot about your Read More

The 53rd Cosmoprof Bologna, Italy, is back offline for the first time after two years of the epidemic. From April 28th to May 2nd, 2022, more than 2,700 companies from 70 countries/regions appeared in more than 30 pavilions to find the Suppliers and launch the latest range of products such as cosmetics, skin care, fragrances, Read More

From 2012 to 2019, East Color Group has established a number of production bases in Yunfu City, Guangdong Province, such as Jicai, Lianqiang, Hecai manufacturing branches; Read More

On August 25th, the evaluation results of the 2021 China Packaging Creative Design Competition were officially released. The design team of East Color Group showed excellent professional design standards and won the independent design proposition of the China Packaging Read More